Anthony Geisler is Betting on Science-Backed Wellness With His New Venture Sequel Brands

Here’s a summarized list based on the information provided:

Startup Information

  • Startup: Sequel Brands
  • Founder: Anthony Geisler
  • Date of Launch: May 2025

Portfolio of Concepts within Sequel Brands

  1. Pilates Addiction

    • CEO: Sarah Luna
    • Location: West Hollywood (first studio)
    • Expansion Plans: 100 locations in 18 months
  2. Beem Light Sauna

    • CEO: Ryan Junk
    • Focus: Light therapy and sauna experiences
    • Current Locations: 50 studios nationwide
  3. iFlex Stretch Studios

    • CEO: Verdine Baker
    • Focus: Assisted stretching services
    • Current Locations: 4 studios (expanding)
  4. BODY20
    • CEO: Lindsay Junk
    • Focus: EMS (electro-muscle stimulation) workouts
    • Current Locations: 70 studios

Fundraising Details

  • Funding Series: Specific fundraising details not mentioned in the provided text.

Additional Notes

  • Industry Context: Emerging trends in fitness technology and biohacking.
  • Focus Areas: Functional fitness and measurable health outcomes.
  • Target Audience: Primarily Millennials and Gen Z.

This summary encapsulates the key elements related to Sequel Brands and its initiatives as described in the provided text. If you need more specific financial or investor details, please let me know!

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2025-05-29 15:02:17