D2C startup Blissclub secures fresh funds at flat valuation

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Here’s a structured summary based on the information provided:

Company

  • Startup: BlissClub
  • Description: Women’s activewear D2C brand specializing in activewear, accessories, and lifestyle products.

Funding Details

  • Total Amount Raised: Rs 45 crore (approximately $5.3 million)
  • Funding Type: Mix of debt and equity
  • Valuation: Rs 570 crore (around $67 million)

Investors

  1. Elevation Capital
    • Role: Lead Investor
    • Stake: 24.5%
  2. Eight Roads Ventures
    • Stake: 15.79%
  3. Alteria Capital
    • Role: Provided debt component

Fundraise Series

  • Series: Pre-Series B
  • Total Amount Raised to Date: Approximately $26 million

Additional Information

  • Funding Date: Not specified in the text
  • Use of Proceeds: Business growth, expansion, and general corporate purposes.
  • Sales Channels: Own website and major e-commerce platforms including Myntra, Amazon, and AJIO.
  • Recent Performance: Reported a 27% growth in operating revenue to Rs 87 crore in FY24, with a loss of Rs 44 crore during the same period.

This summary captures the key details of BlissClub’s funding round and its current status.

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2025-05-06 11:04:18

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