Razorpay invests $30 million in POP. Here’s what to know about the startup.

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Here’s a structured summary based on the provided content:

Funds and Investments:

  1. Investor: Razorpay

    • Investment Amount: $30 million
    • Date of Investment: Not specified (recent investment)
  2. Previous Funding:
    • Startup: POP
    • Funding Amount: $2.4 million
    • Funding Series: Seed funding
    • Date: Last year (exact date not specified)
    • Lead Investor: India Quotient
    • Other Investors: Several prominent angel investors

Startup Information:

  • Startup Name: POP
  • Description: A rewards-first consumer platform combining UPI payments, a D2C brand-first marketplace, and a rewards-powered RuPay credit card.

Founders:

  • Founder of POP: Bhargav Errangi
  • Co-founders of Razorpay: Harshil Mathur (CEO)

Summary of Investment Purpose:

  • Razorpay’s Purpose: Expand footprint into loyalty, engagement, and commerce enablement.
  • POP’s Usage of Funds: Strengthen product innovation, enhance consumer value via rewards, and accelerate merchant partnerships across D2C and lifestyle categories.

This summary encapsulates the key information regarding the funds, investors, and the startup along with its founders and funding rounds.

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2025-06-17 10:35:09