JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

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Here’s a structured summary based on the provided information:

Funds

  • Fund Name: Atomic Capital Fund
  • Total Amount: Rs 350 crore
  • Contribution from JIIF Investors: Rs 26.5 crore

Investors

  • Investor Network: JIIF (Joint Indian Investors Forum)
  • Notable Investor: Jeenendra Bhandari (Chairman of JIIF)

Startup

  • Startup: Atomic Capital
  • Focus Area: Consumer-focused venture capital

Founders

  • Founder: Apoorv Gautam

Fundraise Series

  • Series: Early-stage fund

Date

  • Launch Year: 2024

Additional Context

  • Atomic Capital is utilizing an "Operating VC" model, providing capital along with strategic support in areas like brand building and growth marketing.
  • JIIF has previously invested over Rs 60 crore across more than 20 startups in various sectors, indicating growing support in the consumer VC space in India.

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2025-06-16 07:08:44